MLGW and the Metropolitan Inter-Faith Association (MIFA) have launched “Share The Pennies,” a voluntary program designed to raise donations for Project CARE, which assists elderly and disabled customers with energy efficiency and emergency repairs. Memphis Mayor A C Wharton Jr. and University of Memphis men’s basketball coach Josh Pastner recently introduced the program in a Share the Pennies public service announcement.

Here’s how “Share The Pennies” works: if your utility bill is $117.50, upon your approval, your bill will be rounded up to $118 and your $0.50 donation will be added to Project CARE, which will be managed by MIFA. MLGW will screen and select eligible candidates, and Project CARE donations will be distributed by MIFA to assist elderly and disabled customers who qualify. If just 15 percent of MLGW residential customers enrolled, an estimated $320,400 could be raised each year to help those in need through Project CARE.

As an incentive for enrolling in Share the Pennies, MLGW customers will receive a coupon for a free four-pack of energy efficient Compact Fluorescent Lights (CFLs) that can be redeemed at all Home Depot stores in Shelby County.

To enroll in Share the Pennies, visit one of MLGW’s Community offices, or kiosk locations, or go online to www.mlgw.com/sharethepennies. Customers can also call MLGW’s Customer Relations at (901) 528-4887.

MLGW is the largest three-service public power utility in the nation, serving more than 420,000 customers in Memphis and Shelby County.