(November 3, 2009) - Memphis Light, Gas and Water customers can now receive text message mobile notification of billing due dates and possible impending cut-offs. Customers can register for the program at www.mlgw.com/mobilealerts.

Customers will need their 16-digit MLGW account number and access code--found on your MLGW bill--in order to sign up. Participants in the MLGW Mobile Alerts program will receive a notification approximately three business days prior to their billing due date and/or scheduled cut-off date only if there is a balance due.

"Text messaging has surpassed e-mail as a means of communication. MLGW has a commitment to keep up with changes in technology and the Mobile Alerts program is yet another example. This will help our customers keep track of when their bill is due and hopefully help them avoid late charges," said MLGW President and CEO Jerry Collins Jr.

Requirements for participation in MLGW's Text Messaging Program:
 

• Customers will be responsible for paying any fees charged by their carrier for text messages.
   
• Customers can opt out of the program by returning to www.mlgw.com/mobilealerts and selecting the opt-out option.
   
• MLGW respects our customers' privacy, and will not sell a user's personal information to third parties for any purpose.
  
  MLGW is the largest three-service public power utility in the nation, serving more than 420,000 customers in Memphis and Shelby County.